As Como's deputy CEO & Chief Product Strategy, Liran heads cross-company efforts in multiple fields and is leading the product strategy and roadmap, as well as all aspects of research, data science, and innovation.
"What do you gain by integrating 360° VR content in your website and in your Digital Marketing strategy?"
Is a "Stigo" the answer at events?
Virtual reality, or VR for short, is one of the biggest emerging technology trends and the business world is gradually coming to terms with the various opportunities it provides. For those in the hospitality industry, virtual reality has particular appeal, because it can digitally transport potential customers to a hotel or travel destination.
Why is Virtual Reality Becoming Important in the Hospitality Industry?
Within the hospitality industry, VR has become particularly important, because of the amount of information the average customer needs before they will actually book a hotel room. Rather than reading through descriptions, which may or may not be trustworthy, it offers customers the chance to experience things for themselves.
Powered by wi-Q Technologies, wi-Q is an award-winning, cloud-based mobile ordering solution for hospitality. Put the power to order and pay, instantly into your customers' hands - without downloading an app.
Find out more at https://www.wi-q.com/ wi-Q Technologies' product portfolio also includes Mi-Room, the first cloud-based mobile ordering solution designed to make hotel guest room services more accessible and profitable.
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Teaming up with Samsung and Legrand, Marriott has unveiled a Guestroom LAB that embraces the Internet of Things to the fullest extent. As a guestroom with guest personalisation at its heart, some of its features include a digital photo frame that showcases the guest’s own pictures, as well as sophisticated voice control technology that allows the guest to alter lighting, arrange a wake-up call via a virtual assistant and even turn the shower on at the desired temperature.
Rather than developing their own signature technology to carry the weight of many separate functions, Marriott has opted instead to showcase several different technologies, each with their own function, working in harmony with each other.
By choosing to divide the guestroom’s capabilities amongst a selection of robust technologies, Marriott has saved itself the hassle of developing an app or technology that diminishes a positive guest experience by buckling under the weight of its functions.
Marriott’s Guestroom Lab envisions a future that all tech-embracing hoteliers hope to be a part of. If the future of the hotel industry looks anything like this, then that future needs technologies that offer guests a seamless experience. Technologies like Wi-Q’s Mi-Room: The first fully scalable cloud-based ordering and payment solution.
With the addition of Mi-Room to Marriott’s Guestroom Lab, guests would have a means to access hotel services, such as room service and other amenities, from the comfort of their guestroom. Mi-Room operates through Wi-Fi, offering guests instant access without the need for a clunky, space-costly app.
Written by Mi Room